St. Augustine Woman's Journal - Educational Resource to the Women of St. Johns County Since 2009

Articles written by Rosa Shala

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 By Rosa Shala    Finance    February 1, 2020 

Disagreement Deepens Between Stock Market and Logical Bond Market

Recently I pointed out that the current blow-off top rally happening on Wall Street is a good illustration of why the bond market is said to be smarter than the stock market. The stock market—which...

 By Rosa Shala    Finance    August 1, 2019

Woman and Retirement

Whether single, married, widowed, or divorced, women today seek ways to empower themselves and each other. This is especially true for finances and retirement planning. Women are taking ownership of...

 By Rosa Shala    Finance    June 1, 2019

Women's Focus on Financial Readiness

Why Do You Need a Financial Strategy? • Life Changing Events • Evolving Roles, Increased Responsibilities • Financial Uncertainty, No Plan Over the last 60 years, women’s role in the household...

 By Rosa Shala    Finance    November 1, 2018

Not Having a Plan B!

As we approach the 10th anniversary of the Financial Meltdown of 2008, we cannot help but realize that we might be in a similar juncture in the story of the US economy. It literally feels like déj...


Majority of Consumers Do Not Have a Plan at Retirement

A predesigned plan provides certainty and alleviates the fear and concerns of retirement: guaranteed income, inflation increases, principal growth and safety with emergency cash positions. What a...

 By Rosa Shala    Finance    October 1, 2017

Could the Fed Shake Up Wall Street Even More Than Congress This Fall?

Say farewell to the lazy days of summer and hello to more serious, back-to-business days of fall and winter. The federal government certainly has plenty of business to attend to this fall, which...

 By Rosa Shala    Finance    August 1, 2017

Meeting Your Income Needs Begins with Identifying Them

Whether it's pulling out of the Paris Agreement on climate change, a testimony given by the former FBI Director, or the ongoing investigation into Russia's interference in the 2016 election, Donald...

 By Rosa Shala    Finance    June 1, 2017

Investing for Income 101

Shifting your focus to protection and income doesn't mean completely sacrificing growth: it just means no longer making it your top priority, as it likely was in your 30s and 40s. At that age, most...

 By Rosa Shala    Finance    April 1, 2017

Will Your Money Be Safe When the "Trump Bump" Finally Slumps?

First, let's look at the rally. Since Election Day, all three major market indices have hit new record highs several times. The Dow Jones Industrial Average rose from 18,332 on November 8 to 20,812...

 By Rosa Shala    Finance    February 1, 2017

Today's Record Market Highs Offer More Cause for Concern than Comfort

Before you get too excited about the stock market hitting record highs recently, keep in mind the term, "irrational exuberance." It was coined by former Federal Reserve Chairman, Alan Greenspan, and i...


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