St. Augustine Woman's Journal - Educational Resource to the Women of St. Johns County Since 2009

How to Improve Curb Appeal When Selling Your Home:


November 1, 2018 | View PDF

A large percentage of home buyers decide whether to look inside a house or pass based on curb appeal – the way the house looks on the outside from the street. You can ensure they want to come inside your house by spending some time working on its

exterior appearance.

Owners and buyers don’t look at a house the same way; owners usually can’t see their house’s faults. Decide right now to stop thinking of the property as a home. It’s a house-a commodity you want to sell for the highest dollar possible.


The next time you drive up to your house, make a note of the following;

1. Your first impression of the house and yard.

2. The best exterior features of the house or lot.

3. The worst exterior features of the house or lot.

Park where a potential buyer would and walk towards the house, looking around you as if it were your first visit. Is the approach clean and tidy? What could you do to make it more attractive?

Take photos of the house’s exterior. If you have a digital camera, view the color versions first, then remove the color and look at it in black and white. It’s easier to see problems when color isn’t around to affect our senses.

Make a list of the problem areas you discovered. Tackle clean up and repair chores first, then put some time into projects that make the grounds more attractive.

Most buyers cannot visualize changes and often won’t take a second look at a house if the first look doesn’t appeal to them. Homebuyers who can visualize changes, and are prepared to make them, expect you to reduce the price of the house to compensate for the work they plan to do.

We are Regina Gonzales and Michelle Thomas and we want to make buying and selling your home as quick and easy as possible! We have over 25+ years of combined real estate experience and we love working in St. Augustine. We have a passion for real estate and love making wonderful real estate matches. Working with Watson means we have access to all the latest and greatest when it comes to marketing tools. Our number one goal is to make you happy! We pride ourselves on customer experience and making sure you are 100% satisfied every step of the way! We are local realtors with global exposure!


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